courses-entrepreneur
Entrepreneur Bootcamp

Birmingham, AL - July 24th-28th

Modularized So That You Get What You Need

Our 5-day Entrepreneur Bootcamp is broken up by company stage, so that you can choose the days that make the most sense for you and your business. You can participate in all 5 days if you're just starting out, or you can participate in just a few of the days if your business is already up and running - the choice is yours.

Interested in attending?

Fill out your information, and we'll be in touch to get you started.

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Day 1: Idea

Everyone has an idea, but not all ideas make good businesses. Does yours?

Agenda

  • 09:00 am - Freedom Isn't Free
  • 09:30 am - Company Formations 101
  • 10:45 am - Working With Limited Resources
  • 12:00 pm - Lunch/QA
  • 01:00 pm - Lean Business Canvas
  • 03:00 pm - Test Your Idea’s Value
  • 04:00 pm - Create A Financial Projection
  • 05:00 pm - Review and Questions

Work Product

  • Lean Business Canvas
  • Marketing Validation Plan
  • 12 Month Financial Projection
  • Business Formation Plan

Resources

  • “The Lean Startup” by Eric Ries
  • Business Canvas Template
  • Business Plan Template
  • Financial Projection Worksheet
  • Marketing Validation Template

Day 2: Startup

You've proven there's something there, and now you need to start thinking more strategically.

Agenda

  • 09:00 am - Surviving the Burn - Understanding Your Runway
  • 09:30 am - Defining Your Customer Profile
  • 10:00 am - Strategic Planning and Implementation
  • 12:00 pm - Lunch/QA
  • 01:00 pm - Digital Marketing Execution Plan
  • 04:00 pm - Pivot to Survive and Thrive
  • 05:00 pm - Review and Questions

Work Product

  • Financial Pro Forma
  • Customer Profile Worksheets
  • Digital Marketing Execution Plan
  • Strategic Plan

Resources

  • “The Startup Playbook” by David Kidder
  • Financial Pro Forma Template
  • Digital Marketing Plan Template
  • Customer Profile Guide/Checklist
  • Strategic Planning Guide

Day 3: Grow

You've been doing well, but now it's time to add fuel to the fire.

Agenda

  • 09:00 am - Developing Your Sales Process
  • 10:00 am - Pipeline or Pipedream?
  • 11:00 am - From Founder to CEO - Letting Go
  • 12:00 pm - Lunch/QA
  • 01:00 pm - Cold Traffic - Finding New Prospects
  • 02:00 pm - Retargeting - Stalking Your Traffic
  • 03:00 pm - Facebook Marketing Deep Dive
  • 04:00 pm - Intent Based Marketing - SEM
  • 05:00 pm - Review and Questions

Work Product

  • Sales Process Design
  • Prospect Planning Document
  • Pipeline Probability Matrix
  • Cold Traffic Plan
  • Retargeting Plan
  • Facebook Campaign Design

Resources

  • “Traction” by Gabriel Weinberg
  • Sales Process Template
  • Facebook Campaign Guide/Template
  • Cold Traffic Worksheet
  • Retargeting Worksheet

Day 4: Scale

You're growing fast, and chaos has ensued. It's time for Systems and Processes.

Agenda

  • 09:00 am - Developing the Corporate Scorecard
  • 10:00 am - Organizational Design
  • 11:15 am - How to Hire Slow and Fire Fast
  • 12:00 pm - Lunch/QA
  • 01:00 pm - Building for Profit vs. Scale
  • 01:30 pm - Defining Your Systems and Processes
  • 03:45 pm - Growth Hacking
  • 04:15 pm - Scaling Your Marketing
  • 05:00 pm - Review and Questions

Work Product

  • Corporate Scorecard
  • Org Chart
  • Ideal Candidate Profile
  • Systems and Processes Flow Chart
  • Business Rule Draft
  • Digital Marketing Scorecard

Resources

  • “Whiplash: How to Survive Our Faster Future” by Joi Ito
  • Corporate Scorecard Template
  • Ideal Candidate Profile Template
  • Business Rule Template
  • Digital Marketing Scorecard Template

Day 5: Fund

You either need capital to get started or grow. Either way, you need to be prepared to pitch.

Agenda

  • 09:00 am - Gimme Your Elevator Pitch
  • 09:30 am - Pros and Cons of Taking on Investors
  • 10:00 am - How Much Capital Do You Actually Need?
  • 10:30 am - Funding Options - Angels and Demons (or VC)
  • 12:00 pm - Lunch/QA
  • 01:00 pm - Creating Your Business Plan
  • 01:45 pm - Defining Your Financial Projections
  • 02:30 pm - Pitch Practice
  • 05:00 pm - Review and Questions

Work Product

  • Business Plan Draft
  • Financial Projection Draft
  • Pitch Deck Outline
  • Pitch Practice

Resources

  • “Essentials of Venture Capital” by Alexander Haislip
  • Business Plan Template
  • Financial Projection Template
  • Pitch Deck Outline Template

Pre-formation

For entrepreneurs that have been considering starting a business or have a small side-hustle.

Expansion

Designed for pre-formation companies and companies that have recently formed but have yet to really achieve substantial income or growth.

Emerging Companies

Created for post-revenue companies that are looking to refine their business plans, strategy and increase their growth.

Planning for financial requirements
Discuss "building to grow" or "building to sell" and the differences between the two when considering strategic planning
Utilizing basic project management discipline

How Big Can it Get?

Focused on scaling the business rapidly and intentionally.

I Need Investors

Seminar focused on finding investors and raising capital from private sources.


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Ideal for anyone

Anyone looking to start or grow a business. Each day can be purchased individually so that you can mix and match the content that makes the most sense for you and your business.

** discounts are available for those who sign up for two or more classes.

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Promotes Entrepreneurial Growth

This is the first publicly-available course that covers each stage of entrepreneurship in a rigorous and condensed format. From aspiring entrepreneurs that need to fully understand what they are getting into; to founders looking to massively expand their operations, these classes flatten the learning curve and improve the chances of success. Small businesses employ more than 95% of the population- entrepreneurial growth in Birmingham is incredibly important. These classes will help promote that growth.

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Fast Track to Success

The material covered represents the best practices gathered from dozens of entrepreneurs. Instead of wasting a considerable amount of time, energy and money figuring it out as you go, this course will provide you with a huge head start toward reaching your goals.